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Ford survey gauges owners love of trucks, interest in EV pickups

With the reveal of the 2021 Ford F-150 simply days away, Ford has been doing a quantity of issues associated to vans, corresponding to releasing the outcomes of a complete survey of truck homeowners. It requested them how they used their vans, what they favored about them and lots of different issues. But the outcomes that basically caught our eye had been associated to what homeowners would surrender earlier than their vans, and the way they’re in going to electrical fashions.

As it seems, as foolish because the query is, there are quite a bit of issues that truck homeowners would surrender for a 12 months earlier than letting their vans go. Number one was streaming providers, with 82% homeowners able to drop them. More shocking was alcohol, which was shut behind at 79%, adopted by espresso at 71%. The numbers started to dwindle with different selections, although, as slightly below half of respondents would surrender their telephone for a 12 months versus their vans and 44% would surrender consuming meat. The hardest promote was giving up intercourse for a 12 months, which solely obtained 38% of homeowners.

So we all know truck homeowners actually love their vans, however how do they really feel about vans going electrical? Nationwide, 40% of homeowners are “excited” about totally electrical pickups, which is not a majority, however continues to be a large chunk. While Ford did not spotlight each state, it did present that almost all of truck homeowners in California, 62% particularly, are excited for electrical pickups. That’s not solely shocking for a state with constantly excessive gasoline costs and lots of perks for electrical autos corresponding to entry to carpool lanes.

Going deeper, Ford additionally requested what individuals would need from an electrical truck to get them to modify to at least one. The high three selections obtained between 35% and 38% of responses. The hottest of these was the necessity for an electrical truck to not compromise on energy and functionality. The subsequent widespread requirement was that there be sufficient locations to cost their electrical truck. Finally, diminished upkeep prices would persuade some consumers of a completely electrical pickup. If you’d wish to see the remainder of the survey outcomes, you’ll be able to verify them out in the PDF linked right here.

With all the electrical truck questions in the Ford survey, we’re questioning if we’ll get some information concerning the upcoming electrical F-150 in the course of the reveal of the brand new technology full-size pickup this week. We know the electrical truck is coming in the subsequent 12 months or two, however the firm has been mum on particulars apart from exhibiting a prototype tow a practice. Spy photographs have revealed a bit extra information, corresponding to an impartial rear suspension. There’s additionally a hybrid model in the works, and the inside may have a big obtainable infotainment display screen. Stay tuned, since we’ll be obsessively protecting the F-150 reveal this week.

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